Tesla has introduced a new "Luxe Package" for its Model S and Model X vehicles. This new bundle is designed to reposition the vehicles and includes several previously optional or discontinued features as standard. The key features of the package are the inclusion of the Full Self-Driving (FSD) software and a return of lifetime free Supercharging for the original owner.

In addition to FSD and Supercharging, the Luxe Package also includes a four-year premium service plan and premium connectivity. This strategic move aims to add significant value and appeal to the vehicles. The value of the package is most beneficial to customers who would have purchased FSD anyway and those who frequently use Superchargers. This new package coincides with a $10,000 price increase for both models.